Pepe Saya Butter

The Opportunity

Pepe Saya, an Australian premium cultured butter brand, wanted to increase sales through advertising, after a period of organic growth.

Our goal was to help the brand enter the market and quickly make an impact on consumers and the food industry.

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Our Approach

Love Media used a multi-channel strategy to target both the masses and the core audience in key markets across the eastern seaboard.

This involved a careful blend of mass reach channels and selected environments that spoke to the target audience of both consumers and food industry professionals.

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The Results

In the first month of the campaign, we achieved over a 100% increase in traffic to Pepe Saya's website, leading to increased sales and supplier inquiries.

Overall enquiries increased by 400% compared to the previous year.

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