Surf Life Saving Australia

The Opportunity

Surf Life Saving Foundation's Lotteries division wanted to increase sales and engagement in their brand. They had multiple agencies working on their business but were not seeing growth.

Our opportunity was to consolidate their media approach to achieve their goals.

‍

Approach

Love Media simplified the go-to-market strategy for Surf Life Saving Foundation's Lotteries division, consolidating all strategy, search, display and social under one roof.

We identified new target audiences and created engagement strategies to lift brand engagement and sales.

‍

The Result‍

Love Media identified new audience segments for SLSF and achieved a +22% YoY sales increase through targeted engagement strategies.

Consolidating SLSF's marketing with Love Media provided process efficiencies, reduced media costs and added more value to their media spend.

‍

‍